ABOUT GREG

leadership

Hi, I’m Greg Parrott, founder of The X-Mentor.

I’m all about: INNOVATION | CHANGE | VALUE | GROWTH

  • Experience + Skills: With 30 years of experience across startups, scaleups, and global enterprises, I leverage a deep and diverse skillset to turn business problems into Measurable Financial Growth.

  • Trusted Advisor: I uncover what drives customer behavior and translate those insights into the business value that matters most.

  • Value Consulting: I identify and prove the financial and strategic value of products, services, and business strategies.

  • Philosophy: Companies that put People first always win.

mission

Empower Executive Decision-Makers to Courageously Lead Change and Win.

Industries

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Solutions

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Experience

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Innovation

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Industries * Solutions * Experience * Innovation *

Financial Services

Cloud and AI strategies that redefine customer relationships by aligning with individual financial goals.

  • Banking

  • Insurance

  • Investors

Retail & Consumer Goods

Smart AI Strategies that handles the boring stuff and makes shopping feel effortless and enjoyable.

  • Data & Automation

  • Customization

  • Personal Marketplaces

Technology

Technology Strategies for modernizing human experiences and answers the question: “What should we build together?

  • Technology Business Management

  • New Product Strategies

  • Digital Transformation

Innovation

Envisioning Human-Computer interactions in the Age of AI.

  • New Business Cases and Monetization

  • Personalized Use Cases and Experiential Metrics

  • Transformation Roadmaps and Feature Sets

Research & Insights

Discovery, Customer Needs, Jobs To Be Done, Methods.

  • Market Research

  • Customer & User Research

  • Technology & Product Research

Healthcare

Hyper-personalized care that reshapes modern healthcare by centering on each patient’s unique needs.

  • Providers

  • Payors

  • Health Systems

Education

Personalized educational frameworks designed to meet the evolving demands of a digitally-driven world.

  • Equitable Access

  • Digital Learning Tools

  • Dynamic Course Composition

Telecommunications

AI strategies that elevate customer experiences and empower a connected, digital workforce.

  • Blended (AI & Human) communications

  • Optimized teamwork and connectivity

  • Enhanced collaboration and productivity

Value Exchange

Create New Customer-Business Value Exchange.

  • Functional and Economic drivers and benefits

  • Experiential Value and Customer Journey Analytics

  • Symbolic Value and Brand-based Values

XPM Experience Performance Management

Manage CX/UX Experiences like a Business.

  • Establish Journey-centric Design Operations

  • Enable Journey Analytics and Journey Orchestration

  • Manage Profitability through Journey Economics ™

Make shift happen

View services

About Greg

journey

THE VISION: Bridging Branding & User Experience

Pioneered HyperBranding™, shifting marketing from mass broadcast to personalized digital interactions.

FIRST CLIENT: Apple Computer

Launched HyperBranding™ with Apple, pioneering interactive branding experiences.

MICROSOFT: Global Customer Support Redesign

Redesigned Microsoft's Global Customer Support System, opening doors to the Microsoft Business Intelligence Group.

MICROSOFT: Business Intelligence Group

Contributed to the development of a Corporate Performance Management solution, discovering the link between customer experience and financial performance.

MICROSOFT 365: Experience Performance Management

Developed the first Experience Performance Management dashboard for Office 365's SaaS Go-To-Market strategy, connecting experience metrics with operational outcomes.

APPTIO: Technology Business Management

Contributed to the development of a new business category (TBM) that enabled Cost Transparency, Financial Planning, Variable Spend. $1 Trillion IT spend under management.

IBM: Head of CX & UX Performance

Introduced CX & UX Performance Management Practice to IBM Cloud, Data & AI Division. Managed CX & UX Process Improvement across the portfolio by working with cross-functional leadership teams on User Adoption, Journey Analytics, Customer Value, Retention.

OUTSYSTEMS: Sr. Principal CX Strategist

CX & UX Strategist driving customer-centric transformation, accelerating value delivery with AI-powered experiences for low-code application modernization.

THE X-MENTOR: Editor & Publisher, X-Economics™

Created the leading publication on design's business impact, reaching 1M+ professionals monthly. Introduced X-Economics™, turning CX & UX journeys into measurable business outcomes in The Age of AI.

impact

HyperBranding™

Transformed interactive design into Branded Interactive Experiences for The Information Age, including:

  • Apple E-WORLD: Launched the first global online community for Kids. Led to rapid adoption of Macintosh brand over PC for young adults.

  • Encyclopedia Britannica CD: Out-sold every product in their category by 2X, won multiple Design Awards.

  • CVS: The first online pharmacy, $20m valuation in 3 months, outflanking VC funded initiatives, #1 online pharmacy in the United States.

  • Wells Fargo: Home Mortgage: Branded website outperformed all major players in their market.

MICROSOFT: Office 365 GTM

  • Grew Office 365 subscriber base to 4.4m users in 1 QTR, leading to Office 365 annual revenue of $2.5B.

  • Increased Office 365 Subscription Sharing >3x.

  • Fastest growth of any product in Microsoft’s history.

  • Office Division became top Microsoft revenue source.

  • Outflanked Google Docs to lead Productivity market.

  • Office 365 (now Microsoft 365) remains top productivity suite in the market.

IBM: Cloud, Data & AI Division

  • Cloud Division achieved a 12-point increase in their overall NPS over a period of one year.

  • IBM CFO reports “very healthy acceleration in cloud key growth area.” Exceeding analysts’ expectations.

  • IBM Hybrid Cloud saw biggest sales increase in 10-years, Stock jumped 7.5%, $16.7B in sales.

  • Initiated the strategic opportunity that led to IBM’s $4.6 billion acquisition of Apptio from Vista Equity Partners.

Outsystems: Low-Code, No-Code Market Impact

XM Performance Management

  • Leading The Value-to-Customer Conversation.

  • Successful Startups, Competitive Advantage.

  • Ensuring Businesses Sustain Financial Growth.