mission

The X-Mentor is a consulting firm built for the AI era, blending data intelligence with human mentoring to help companies turn employee and customer experiences into measurable growth levers.

We guide organizations through the human factors of AI-driven change. We help leaders reskill teams so that they can design experiences that feel personal and perform commercially.

Through our “Experience Performance Management” framework, we connect improvements in EX and CX directly to financial impact. The benefit is clear: 10X return on investment and a defensible edge in the market.

Results: An engaged workforce, delighted customers, and sustainable growth for your business.

Empowering CEOs and their leadership teams to accelerate growth by Managing Experiences like a Business.

value Prop

Greg Parrott | The X-Mentor

Industries

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Solutions

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Experience

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Innovation

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Industries * Solutions * Experience * Innovation *

Financial Services

Cloud and AI strategies that redefine customer relationships by aligning with individual financial goals.

  • Banking

  • Insurance

  • Investors

Retail & Consumer Goods

Smart AI Strategies that handles the boring stuff and makes shopping feel effortless and enjoyable.

  • Data & Automation

  • Customization

  • Personal Marketplaces

Technology

Technology Strategies for modernizing human experiences and answers the question: “What should we build together?

  • Technology Business Management

  • New Product Strategies

  • Digital Transformation

Innovation

Envisioning Human-Computer interactions in the AI age.

  • New Business Cases and Monetization

  • Personalized Use Cases and Experiential Metrics

  • Transformation Roadmaps and Feature Sets

Research & Insights

Discovery, Customer Needs, Jobs To Be Done, Methods.

  • Market Research

  • Customer & User Research

  • Technology & Product Research

Healthcare

Hyper-personalized care that reshapes modern healthcare by centering on each patient’s unique needs.

  • Providers

  • Payors

  • Health Systems

Education

Personalized educational frameworks designed to meet the evolving demands of a digitally-driven world.

  • Equitable Access

  • Digital Learning Tools

  • Dynamic Course Composition

Telecommunications

AI strategies that elevate customer experiences and empower a connected, digital workforce.

  • Blended (AI & Human) communications

  • Optimized teamwork and connectivity

  • Enhanced collaboration and productivity

Value Consulting

Create New Customer-Business Value Exchange.

  • Functional and Economic drivers and benefits

  • Experiential Value and Customer Journey Analytics

  • Symbolic Value and Brand-based Values

Experience Performance Management

Manage Customer and User Experiences like a Business.

  • Establish Journey-centric Design Operations

  • Enable Journey Analytics and Journey Orchestration

  • Manage Profitability through Journey Economics

Make shift happen

About Greg

journey

THE VISION: Bridging Branding & User Experience

Pioneered HyperBranding™, shifting marketing from mass broadcast to personalized digital interactions.

FIRST CLIENT: Apple Computer

Launched HyperBranding™ with Apple, pioneering interactive branding experiences.

MICROSOFT: Global Customer Support Redesign

Redesigned Microsoft's Global Customer Support System, opening doors to the Microsoft Business Intelligence Group.

MICROSOFT: Business Intelligence Group

Contributed to the development of a Corporate Performance Management solution, discovering the link between customer experience and financial performance.

MICROSOFT 365: Experience Performance Management

Developed the first Experience Performance Management dashboard for Office 365's SaaS Go-To-Market strategy, connecting experience metrics with operational outcomes.

APPTIO: Technology Business Management

Contributed to the development of a new business category (TBM) that enabled Cost Transparency, Financial Planning, Variable Spend. $1 Trillion IT spend under management.

IBM: Head of CX & UX Performance

Introduced CX & UX Performance Management Practice to IBM Cloud, Data & AI Division. Managed CX & UX Process Improvement across the portfolio by working with cross-functional leadership teams on User Adoption, Journey Analytics, Customer Value, Retention.

OUTSYSTEMS: Sr. Principal CX Strategist

Fractional CX & UX Executive driving customer-centric transformation, accelerating value delivery with AI-powered experiences and leading high-impact initiatives for product strategy and experience management.

THE X-MENTOR: Editor & Publisher, X-Economics™

Established the most authoritative publication about The Business Impact of Design, reaching 1 million+ business professionals every month. Pioneered X-Economics™, transforming CX & UX Journeys into Journey Economics for Experience Performance Management in The Age of AI.

impact

HyperBranding™

Transformed interactive design into Branded Interactive Experiences for The Information Age, including:

  • Apple E-WORLD: Launched the first global online community for Kids. Led to rapid adoption of Macintosh brand over PC for young adults.

  • Encyclopedia Britannica CD: Out-sold every product in their category by 2X, won multiple Design Awards.

  • CVS: The first online pharmacy, outflanking VC funded initiatives, #1 online pharmacy in the United States.

  • Wells Fargo Home Mortgage: Branded website outperformed all major players in their market.

MICROSOFT: Office 365 GTM

  • Grew Office 365 subscriber base to 4.4m in 1 QTR and Office 365 annual subscription base to $2.5B.

  • Increased Subscription Sharing >3x.

  • Fastest growth of any product in Microsoft’s history.

  • Office became top Microsoft revenue source.

  • Outflanked Google Docs to lead Productivity market.

  • Office 365 (now Microsoft 365) remains top productivity suite in the market.

IBM: Cloud, Data & AI Division

  • Cloud Division showed a 12-point increase in their overall NPS (Lagging Metric) over a period of one year.

  • IBM CFO reports “very healthy acceleration in cloud key growth area.”

  • IBM Hybrid Cloud saw biggest sales increase in 10-years, Stock jumped 7.5%, $16.7B in sales.

  • IBM acquired APPTIO in 2023.

XM Consulting: Low-Code, No-Code Market Impact

  • Managing multiple clients across 3 continents.

  • Fusion Teams can “compose” their own software closer to the point of value creation inside their own BU using generative AI and prebuilt component catalogs.

  • Accelerated Time-to-Value, from months-to-minutes.

  • #1 Gartner Enterprise Low-Code Application Platform.

XM Consulting: XPM (Experience Performance Management)

  • Leading The Value-to-Customer Conversation.

  • Achieving Journey Management Maturity.

  • Ensuring Businesses Stay Competitive.