manage performance
l i k e a b u s i n e s s
Hi, I’m Greg
At The X-Mentor, We Partner with CFOs and Leadership Teams to Turn Business Problems into Measurable Financial Gains.
Performance Management: Innovation for Startups, Change Initiatives, Value Creation, Strategic & Financial Growth.
Proven Outcomes: Align leaders, customer experiences, and operations around a clear strategy that strengthens loyalty, improves performance, and accelerates profitable growth.
brands & clients
Measurable growth for some of the most successful brands in the world.
Insights
Stop Steering Your Ship by Looking at the Wake.
Steer Your Business Toward the Horizon.
Co-create Leading Experiential Metrics.
Shift to Insightful, Purpose-driven Reporting.
Avoid "Score Begging” and “Gaming the System” Behaviors.
X-Mentor testimonials
“Greg was instrumental in translating design’s impact into business metrics that mattered.
In so doing, he’s become a leading thinker in how we must evolve from trailing indicators like revenue and NPS, and move toward leading indicators of what to build and how those things are working for customers.” Read more.
Phil Gilbert
Former General Manager of Design at IBM and author of Irresistible Change: A Blueprint for Earning Buy-in and Breakout Success.
“That’s where the business case for CX has to go. I tell people that tying customer experience to revenue at the company level is a sexy story at best. But the real work happens at a journey level.” Read more.
Maxie Schmidt
Vice President, Principal Analyst at Forrester Research.
“Technology should adapt to humans. Humans shouldn’t adapt to technology. The underlying driver has to be people.” Read more.
Jakob Nielsen
Usability pioneer, author, and Co-founder of NN/g.
“This is the Holy Grail of where CX needs to go. We start to understand which human emotions lead to what level of profitability. Now you can have a conversation with your CFO.” Read more.
Trent Rossini
Co-Founder and Managing Director at InQuba.
Proprietary Service offerings
Advisory
Change: People & Outcomes
Aligning People to the Right Problems
Strategic & Operational Change
Getting Buy-in for Change
Product & Process Innovation
Operational Strategy
performance
Measure: The Customer & Business.
Digital Customer Journey Mapping
Deep Journey Analytics
Business Ops & Diagnostics
Market Research & Analytics
Competitive Analysis
Management
Optimize: Revenue, Cost and Profitability.
Customer Journey Management
Business Performance Management
Strategic & Financial Growth
Customer Value & Business Value
Competitive Advantage & Reinvention
the XM origin story
PERFORMANCE MANAGEMENT
It all begins with an idea to connect strategic branding with user experience on the internet. HyperBranding™ was the worlds first interactive branding service. It focused on designing user experiences, shifting from mass "broadcast" branding to personalized, one-to-one interactions online. I pioneered Interactive Branding, with Apple Computer as my first client.
Microsoft became a client, starting with a complete redesign of their Global Customer Support System. This led to an opportunity to join Bill Gates' new initiative to develop a Corporate Performance Management solution for the Microsoft Business Intelligence Group. This was my first insight into the direct link between customer experience and financial performance.
Later, I created and managed the first Experience Performance Management Process for Microsoft Office 365 SaaS GTM, which grew Office 365 subscriber base to 4.4m users in 1 QTR, and Office 365 annual revenue to $2.5B. The fastest growth of any product in Microsoft history.
Today, The X-Mentor connects experiential and financial data to drive product and process innovation, accelerate change, and create measurable value for customers and businesses.
Greg Parrott, Founder of The X-Mentor
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